Ask H. Dee Robinson about his top cause, and the Vinita businessman will immediately begin talking about Make A Wish Oklahoma.
The President/CEO of First National Bank became involved with the program after a family friend, Katie Goss, became a recipient of a wish.
Robinson serves on the group's board of directors. In that role he hopes to bring more awareness of the organization's efforts to residents in northeast Oklahoma.
"I love to see happy kids and that is an incredible part of [the organization]," Robinson said. "I totally believe in it. I've watched what it has done for Katie."
Goss, 23, has Friedeich Ataxia. She received her wish in 2012 when she was a senior in high school.
"She's the self proclaimed world's best Make a Wish ambassador," Robinson said.
In an effort to raise awareness and funds for future wishes, Robinson is organizing with the help of his colleagues at First National Bank, a "No Run Run."
He jokes the idea for the run came, after he watched friends sign up - and pay - to run in 5K's or marathons.
"It baffles my mind that somebody would pay to run," Robinson said with a laugh. "It is so far fetched for me. But it's not unlike paying for golf."
Robinson said he knows many people, like himself, would never sign up to run in a race. So he developed a new plan.
"I thought we would promote the opposite," Robinson said. "I'll pay you, not to run in a race. We'll make levels to show how far [someone] didn't run."
Ultimately, Robinson hopes people will join in the fundraiser for one simple reason - all of the monies raised will go toward a future wish.
It takes approximately $6,500 to fund a wish. Wishes vary in cost depending upon discounts or gift-in-kind services offered by the various groups working with Make A Wish.
"If we raise $10,000 that's great, if we raise $4,000, that's ok," Robinson said. "We're not measuring the success totally by the money.
"If we bring awareness to northeast Oklahoma [about Make A Wish] that's a very big thing."
For now, Robinson and his team have set Saturday, Aug. 28 as the "No Run Run" day. Organizers are recruiting community leaders - including Goff and FNB's Executive Vice President Mark Londagin - to take part in the event.
The idea, Robinson said, is that community members could "sponsor" the leaders as they refrain from racing.
"This is all about the kids," Robinson said.