When I’m out and about, people often ask me, “What is Good to Go?” The quick reply is “It a travel company specializing in organized group travel.”
Then the next question often follows. “What is a group?” A group of bears is called a sleuth. A group of crows is called a murder. A group of birds is called a flock. A group of cows is called a herd. And so on and so on. But, what IS a group of travelers in “Group Travelling”?
Good question. What is a group? I’ve been gallivanting with groups for about 25 years, and groups keep changing. Let me try to take a run at an answer.
(Please allow me to throw my head back and drag out the words as I say…..) “Well, back in the day…..a group was considered 20 or more people paying by one check.” Yep, that was an accurate description. It was all about the number. A large enough number of travelers entitled one to ‘Group rates’ which usually was a lower fare.
Most of the time, the hotel/restaurant/attraction would also give the organizer a complimentary fare for organizing the group. Ahhhhh, those were the days. We could honestly say that going with a group usually resulted in a lower fare. That was back in the day. Sigh.
A couple of things have happened in this crazy travel business. One, our senior adults who made up the major part of the group travel business have gotten younger. Maybe not in years, but they are well traveled, they are technology savvy, and they don’t NEED a group to travel, but enjoy the benefits of going with like minded people.
The second thing is there is so much more competition with marketing of travel. Sure, you can call a travel agent, that that is just one of dozens of ways the cruise lines, hotels, and tour companies get your attention for their products.
Our younger, savvy traveler is looking for more free time, more hands on experiences and more unique opportunities. This same traveler wants a smaller group AND a really good price. So we are spreading the costs over 20 people, what we group leaders used to count on 40 folks to share the costs. Ouch.
So , let’s consider the question again, “What is a group?” It could be some friends that want to do something together, but want someone to organize them and make it happen.
It could be a club or organization that already has a group in place that wants to travel like a women’s group or a social club. It could be people interested in the benefits of group travel such as safety, companionship and less time planning and more time enjoying.
We love helping travelers find travel buddies and the friendships that evolve during a tour. People may leave as strangers but always return as friends. When everything goes right, travelers truly believe they could have managed the trip without the help of a tour organizer aka Fearless Leader.
But when things go wrong, it’s really nice to have someone to fight your battles and figure out Plan B or Q or whatever it takes.
What is a Good to Go Group? It’s an organized adventure. Life is short, take the trip.
Patti Beth Anderson has more than 20 years of experience in the group travel industry taking people all over the world. Her motto is "I return with the same number of people I left with… not necessarily the same people, but the same number nevertheless. So no 'crankpots' allowed" She may be reached at 918-786-3318 or firstname.lastname@example.org.