Helping Grove Chamber members get the most out of the upcoming trade show season, is the goal of an upcoming seminar, featuring Les Love.
Love, a certified ad specialist, works as a branding consultant with Eskimo Joe's Promotional Products Group.
Love will speak during the session "Putting the Show in Trade Show" from noon to 2 p.m., Wednesday, Jan. 25, at Nichols Funeral & Cremation Services, 9611 Highway 59, Grove.
The seminar is free for Grove Area Chamber members and businesses registered for the 2017 Home and Garden Show. A fee of $25 is charged for others. Lunch will be served and reservations are required.
The seminar, Love said, is designed to provide strategies which can be implemented to help business leaders find success before, during and after a trade show.
"I'll give them strategies on getting more return on their investment," Love said, helping business leaders think beyond the actual trade show days.
"A lot of people go to trade shows, hand out information and think customers and new business will fall in their laps," Love said. "That's not the case. You have to work to capture new business."
Love said part of the strategies include prepping for the booth, developing specific plans for during the show and making sure enough follow up is conducted to justify the time and expense.
"It's important to prepare for the trade show and know your audience," Love said. "You want to attract and capture their attention.
"That means having the right staff in a booth, and having the right look. So many people just show up, throw some pens on a table and hope people will stop and talk to them. You have to attract people to the booth, in order to get their attention and to follow up with them."
Love said most business have not developed the "brand equity" or name recognition like Eskimo Joe's. He often helps clients develop a message that is visible and clearly understood by the general public.
He sees trade shows as a way to develop, in a tangible way, relationships between the customers and the business leaders.
"During a trade show, customers come to you if you do it right," Love said. "It's more of a warm call, than a cold call. It lets you bring people into your booth to see what services or products you are trying to sell.
"It's [like] a face to face interview. It's an opportunity to grab their attention and proceeds with the process."
Through it all, Love said, the process does not stop when the trade show ends.
"The key is preparation and follow up," Love said, adding that understanding the entire process helps business leaders get the "most return on their investments."
More about Love
Love is a 10 year veteran of the promotional products industry with more than 300 clients across Oklahoma and surrounding states. He is a top performer in the promotional products and ad specialty business.
Since 2008 he has been in the top five percent of salespeople in the industry and a “million dollar club” member having sold more than a million dollars in promotional items each year for the last eight years.
In 2015, Love tested and achieved the certified ad specialist designation elevating to a higher standard of promotional products professionals.
For more information, or to register for the event, persons interested may contact the Grove Area Chamber of Commerce at 918-786-9079.