OKLAHOMA CITY, OKLAHOMA – On October 11, Grove, Tulsa, and surrounding area Braum’s stores will begin offering a new line of Specialty Coffees. The new product line includes both hot and iced coffees; cappuccinos, lattes, mochas and iced lattes, iced mochas, and iced coffee. Flavors available include vanilla, chocolate, caramel, hazelnut, and sugar-free vanilla and chocolate.
The introduction of Braum’s Specialty Coffees is a departure from Braum’s typical menu offerings. “Venturing into the ‘Specialty Coffee’ arena is an exciting opportunity for us,” said Drew Braum, President and CEO. “We think we can offer a delicious product at an affordable price and the fact that we use Braum’s dairy fresh milk and whipped cream makes it even better,” he said.
Braum explained that late last year they introduced the Specialty Coffees in six stores. “We wanted to launch our Specialty Coffees the right way, so we started very small and listened to our customers. We knew if we were going to offer lattes, mochas and cappuccinos with the ‘Braum’s’ name on them, they’d have to be better than the ‘average Joe’ and maintain our high quality standards. We’re pleased with customer reaction.
“We’re anxious to find out what our customers think,” Braum added.