If Superbowl isn’t your thing, there’s an alternative: Animal Planet’s 5th Annual Puppy Bowl. The unique show will air at 3 p.m. EST, Sunday, Feb. 1, on Animal Planet.  While the Arizona Cardinals and the Pittsburgh Steelers go helmet-to-helmet at Superbowl XLIII, “Pepper the Parrot” will kick-off the Puppy Bowl with a unique rendition of the national anthem. Then twenty puppies listed on Petfinder.com will fumble and tumble on their own gridiron.  Halftime will feature the cat capers of the Kitty Entertainers.

The focus of Puppy Bowl is pet adoption, and viewers can logon to Petfinder.com, the first and largest online, searchable database of adoptable pets, to learn about adopting or fostering a pet in their community.

The Web site lists about 200,000  pets on any given day at over 12,500 animal placement organizations in the U.S., Canada and Mexico. It has facilitated over 13 million adoptions since it launched.

Thanks to its sponsors, Petfinder.com is free to both visitors and to its animal placement organization members.  Sponsors are BISSELL Homecare, Inc., a manufacturer of home cleaning and floor care products, PETCO, a national pet supply retailer that sponsors in-store adoptions and provides coupon books for new adopters, The Animal Rescue Site, and Merial, maker of the flea and tick preventative FRONTLINE(r), and heartworm preventative HEARTGARD(r).